Website and Graphic Design
Website and Graphic Design
This article was first published on July 13, 1998.
Show the world your talents
If you are an artist, designer or photographer you can create an online portfolio which would be easy to update and maintain.
Promote yourself
A simple resume with the option of providing more detail about your work or even examples of work if you in the creative industry. Such a Web site can provide more detail and insight than the paper based version of your resume.
Share your thoughts, interests and hobbies
Tell the world about what interests you and your hobbies. If you feel strongly about a particular subject you can freely express you thoughts on that subject. Such sites are common so your content will have to stand out from the crowd, and offer more than a list of links to related Web sites.
Provide information about your company
Serve current and potential clients with information about the products you sell or the services you offer. This information would be available throughout the day and night, every day of the year, so people can access when they choose and not just during office hours. The information can be updated as often as required and therefore provides a cost effective alternative to printing and distributing brochures and price-lists.
Publish an online magazine
An online newsletter or magazine would be cheaper to publish and distribute than a paper based publication, the cost of which may have meant that you have never considered providing such a service.
A Web based publication could offer your customers news about new products and services, promotions and special offers, and tips about getting the best from a particular products.
You might belong to a society, club or organisation which could publish a weekly or monthly, newsletter that announces future meetings and events.
Online publications can be used to advertise other companies that you work with or do work for. Advertising other companies could provide an income that could pay for your Web Site.
Marketing and Promotional Campaigns
Use your Web Site in conjunction with advertising campaigns which use direct mail, television, newspapers and magazines. An advert in a international magazine or even a local newspaper could attract interest and then point potential clients to your Web Site that gives more information about products, services, special offers and the like.
Online Customer Service and Support
Ask yourself how many phone calls and letters you get each week from customers which have a questions about a product that they have purchased. Think about how much time it takes to answer these questions. There may be questions that are asked regularly which could be answered on you Web Site. Detailed instructions could be provided to solve the most common problems, these could be illustrated to aid the customer if necessary.
Customers could be asked to fill in a simple online form that would give useful feedback about your products and services. This could be used to spot possible problems and make improvements to your products.
September 7, 2010
